Coca-Cola appoints first Bangladeshi Ju-un Nahar Choudhury as Managing Director for Bangladesh

Abu Sufian

Coca-Cola, one of the country’s leading beverage companies has announced Ju-un Nahar Choudhury as the new Managing Director of Coca-Cola Bangladesh Limited. She is the first Bangladeshi woman to take on the role of Managing Director for Coca-Cola Bangladesh Ltd. In this role, Ju-un will work closely with bottling and business partners, customers and other external stakeholders in the country.

Ju-un started her career with Unilever as a Management trainee in Marketing. She has left her mark in various roles with Unilever Bangladesh including leading the team who won a Guinness world record for the nationwide ‘Lifebuoy handwashing washing campaign’ covering 86,000 youth simultaneously in over 60 locations.

She moved to Indonesia in 2014 with Rickett Benckiser looking after the Dettol business, Ju-un then worked with Danone Indonesia as Head of Innovation and then joined aCommerce, an end-to-end ecommerce enabler present across seven ASEAN countries, as the FMCG director. After spending eight years in Indonesia, Ju-un moved back to Bangladesh and joined Apex as marketing director in 2023.

Speaking on her appointment, Ju-un Nahar Choudhury, Managing Director, Coca-Cola Bangladesh said, “I am delighted to join the Coca-Cola system and partner with our bottling partners, Coca-Cola Bangladesh Beverages (CCBB) & Abdul Monem Limited (AML), and other stakeholders to refresh our consumers in Bangladesh. I am humbled to lead Bangladesh on this Coca-Cola journey and I am committed to steer our brands and franchise operations to new heights.”

 Ju-un is the first women to be appointed to this position in Bangladesh and will be replacing former Managing Director, Ta Duy Tung, who was appointed back in 2021.

Ajay Vijay Bathija, Vice President of Franchise Operations for Southwest Asia (SWA), “We welcome Ju-un to Coca-Cola. The Coca-Cola Company reiterates its focus on building a sustainable business in an important market like Bangladesh. Ju-un joins at an exciting time of the company’s journey in the country and our partners will gain a great deal from her wide experience in FMCG and e-commerce.”

Coca-Cola is the first company in Bangladesh to launch 100% recycled PET bottles in Bangladesh. Coke Studio Bangla (CSB) is the country’s first digital music platform, with a YouTube channel of 2.86 million+ subscribers, surpassing the combined subscriber count of some of Bangladesh’s biggest brands. Coke Studio Bangla has fans in major cities of Bangladesh, like Dhaka, Chattogram, Rajshahi.

As per a Socio-Economic Impact study, The Coca-Cola system in Bangladesh contributes to the continuous economic growth of the country and also supports nearly 22,100 jobs which consist of 833 direct jobs and 21,300 indirect jobs.

Coca-Cola has been operating in Bangladesh for over five decades. Our portfolio of brands includes Coca-Cola, Diet Coke, Sprite, Fanta, Kinley Water, Kinley Soda, Coca-Cola Zero Sugar, Sprite Zero Sugar and Thums-Up Current. The Coca-Cola Bangladesh System comprises of a company-owned bottling entity, namely, Coca-Cola Bangladesh Beverages Limited (CCBB) and an independent authorized franchise bottler, namely, Abdul Monem Limited (AML). Coca-Cola system currently employs more than 800 people directly and indirectly provide support to over 21000 people. In 2022, Coca-Cola was the first to introduce 100% rPET bottles in the country. Since its inception in 2022, Coke Studio Bangla has more than 2.8 million YouTube subscribers, and in just two seasons the platform has popularized celebrating Bangla music and culture, globally. The Coca-Cola system in Bangladesh and The Coca-Cola Foundation (TCCF) play a significant role in supporting Bangladesh to achieve Sustainable Development Goals (SDGs) set by the United Nations.

As part of creating a World Without Waste, TCCF partnered with SR Asia and Cordaid on two projects to establish circular economy titled, IMPACT-GE & RESILIENT in Dhaka South & North City Corporation along Narayanganj City Corporation. The organization also partnered with 2030WRG, WaterAid and Water & Sanitation for the Urban Poor (WSUP) to drive Water Stewardship in the country. The foundation also partnered with United Purpose to empower rural women through Women Business Centre across the country and to date supported more than 100,000 women entrepreneurs


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